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Candi Williams

Head of Content Design, Bumble

Candi working on her laptop, looking at the camera with a smile.

About Candi Williams

By day, Candi’s a content leader who loves nothing more than supporting her team, solving complex ContentOps challenges and flying the important flag for inclusive design. By night, she’s a published author of four books—and counting.

Since graduating with a first-class degree in English Language and Linguistics many moons ago, she’s been obsessing over psycholinguistics, sociolinguistics and the endless power of content on how people think, feel, and do. She’s used her word nerdery to solve big challenges, and build content teams and strategies for big name brands and agencies alike.

When she’s not waging the war against unnecessary jargon and inaccessible, head-scratching content, you’ll probably find her tweeting about content and inclusive design, growing her crystal collection, desperately trying to meditate more, or seeking out more brightly coloured kicks.

How to win stakeholders and influence processes

There’s a whole lot more to content strategy than frameworks and big words.

People are right at the heart of all we do. And, as content folks, we can find ourselves working with anyone from legal people to engineering people to analytics people—and beyond.

This talk will share strategies for navigating the challenging landscape of organizational relationships—and how to turn content strategy skeptics into big believers.

This won’t be a polished framework “telling you what to do.” Instead, you can expect real talk, reassurance, and tips you can take back to work and use immediately.

In this session, you will learn:

  • How to get tricky stakeholders and skeptics on board with what you do, and why it matters
  • How to pick yourself back up when you feel like giving up
  • Tips for truly influencing and building relationships (without bribing people with tacos and/or cake)

Candi spoke on day two, June 29th

Day two focused on creating. Build the thing right …starting with content.